Essen Cookware

We were called to redesign and reinvent the identity of an Argentinian cookware company that hadn’t changed its identity for more than 30 years.

Essen’s success is based on an excellent, honest product, that is treasured by families for generations. We took this principle as our stepping stone to develop an identity system that made justice to Essen’s history and values: a contemporary classic, functional but also close to people’s day to day life.