Independent Collection

Brand Identity


 

Independent Collection is a company that gathers a set of unique properties spread across the US territory, each of them with its defined personality and idiosyncrasy.

Thinking of the territory as a situation map, the new logo was developed to reminisce a location pin. Playing with the initials, we created a monogram that serves to identify and unify under a same umbrella all of Independent Collection Hotels & Resorts.

Independent Collection
Independent Collection
Independent Collection

A full set of icons was developed for web and digital marketing usage

A full set of icons was developed for web and digital marketing usage

Icons in use at Independent Collection’s Website

Independent Collection

Custom illustrations where commissioned for each property

Custom illustrations where commissioned for each property

Specially commissioned illustrations

The identity program also includes digital marketing communications

The identity program also includes digital marketing communications
Independent Collection
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